Cronos Group Partners with Geocann to Leverage VESIsorb® Delivery Technology for Faster Absorption
Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) and Geocann are pleased to announce the launch of the first of what is expected to be a range of products which will utilize the advanced VESIsorb delivery system. This technology provides better bioavailability and faster absorption. VESIsorb formulations have set the industry benchmark in peer-reviewed published studies, delivering superior pharmacokinetic performance, including fast absorption, higher plasma concentration, and greater area under the curve.
“We are committed to bringing breakthrough innovations to the market, providing consumers with differentiated and high-quality products,” said Mike Gorenstein, Chairman, President and Chief Executive Officer, Cronos. “Working with Geocann’s technology enables us to expand our product offering to bring consumers a fast-acting cannabinoid product with a quicker onset than previously available, along with improved efficacy, helping enhance and differentiate effect and experience.”
VESIsorb is the leading delivery system innovation for dramatically improving the bioavailability of difficult-to-absorb ingredients, like cannabinoids and terpenes. This patented technology has been shown to have faster absorption in both well-designed pilot and peer-reviewed published studies. Geocann is the exclusive supplier of the VESIsorb delivery system for cannabinoids, terpenes, and flavonoid formulations, and is well-recognized for its substantial investments in research and product development in order to meet the needs of the marketplace.
“As leading companies in our respective sectors, Geocann and Cronos are uniquely positioned to set new industry benchmarks for the performance of cannabinoid products,” Jesse Lopez, Chief Executive Officer and founder of Geocann, said. “Most importantly, Geocann is proud to support the innovative brands under the Cronos umbrella.”
The first VESIsorb formulated product the companies have launched together are the CBD Gel Capsules by LordJones. The companies look forward to collaborating in the future on innovative products and formulations.
Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach, PEACE NATURALS, Lord Jones, Happy Dance and PEACE+.